This One’s for the Girls...Revolution

Cultural Insights
Workshop
Brand Identity

Lower Eastside Girls Club is a NYC institution deserving of a brand identity as bold and cohesive as its mission. Our work began with a deep exploration of “girlhood” across its many eras — Validation, Reclamation, and Revolution — and identified LESGC as a brand driving toward Revolution: reimagining systems that work better for women and girls. That forward-looking spirit informed a comprehensive identity system inspired by protest movements, collective power, and the energy unlocked when girls show up for one another.

For the full case study of our strategy and design process, view SYLVAIN’s website.