I interviewed Elvis Presley’s hairstylist when I was 13.

History Club gave me a place to chase curiosity, talk to interesting people, and craft compelling stories by creating documentaries. What I want to do with brand strategy isn’t all that different. But instead of following research to make a documentary, I create engaging brand stories, product launches and retail experiences. I care deeply about making the world a better place; similar to Elle Woods, I’m not afraid of a challenge.

Education

VCU Brandcenter | Richmond, Virginia
Masters of Science in Business, Class of 2021 
Concentration in Branding Strategy

Ithaca College | Ithaca, New York
Bachelor of Science, Class of 2019
Major: Integrated Marketing and Communications
Minor: Psychology

Skills

Brand Strategy Development
Consumer Research
Product Positioning
GTM Playbooks
Messaging Frameworks
Trend Analysis
Presentation Skills
Project Management

Experiences

SYLVAIN, Lead Strategist
A strategy and design consultancy that provokes progress for companies, people and society at large

Apex Clean Energy, Marketing Intern
Content Strategy, UX Strategy, Writing, Audience Analysis, Quantitative Research

Elephant, Strategy Intern
UX Strategy, Product Strategy, Qualitative Research, New Business, Social Strategy

Crossmedia, Media Planning Intern
Accounts, Social Strategy, Optimization, Admin

PTFJ Ad Consult, Marketing and Design Intern
Accounts, Art Direction, Copy editing

Awards

2021 Festival of Urgent Reinventions
2021 BC Sprint: DoorDash x The Martin Agency
2019 National Student Advertising Competition